I was finally able to find a purpose for the QR (or quick read) code scanner on my Blackberry. Only two months after I downloaded it for a reason I can’t recall.
I immediately start to think about how we’ll use it? Is it a way to look up product info at Best Buy? Is the way to pass information at a conference? A safety procedure in a plant? Visual XML of sorts? It can get very creative, as you can see in the Wikipedia entry.
I’m not sure what this will mean for business process or what will be the best practical applications. For now it has grown rapidly in marketing and tourism where there is a high desire to measure the effectiveness of information’s spread. Business process management also has the need to convey information rapidly and to gauge the effectiveness of our information architecture and information deployment. Maybe this is the fit? Think about being able to ‘label’ key things with QR codes and then being able to update the information behind it at as needed.
- PULL: Use a camera-enabled tablet to quickly pull the data necessary to perform a task on the factory floor
- PUSH: You complete your big presentation at the conference. You finish on the the QR code slide and the smartphones all come out at once. You feel like a celebrity.
- PULL: A QR code pulls the consumer (of information, products, services) to a place where they can leave feedback on the spot
Maybe I’m starting to see it. I’d love to hear your ideas.